Handbook of research on distribution channels / edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
- Machine generated contents note: 1.Introduction / James R. Brown -- pt. I LOCATION IN A VALUE CHAIN: CONCEPTUAL AND ANALYTICAL PERSPECTIVES -- 2.Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives / Robert F. Lusch -- 3.Optimal channel structure of a proprietary component manufacturer: the impact of price versus quantity competition / Ramarao Desiraju -- 4.Platform retailing: from offline "stores within a store" to online "marketplaces" / Z. John Zhang -- pt. II ORGANIZATIONAL CONTROL, LEARNING AND CONFLICT -- 5.Organizational control in marketing channels: a meta-analytic review / Jody L. Crosno -- 6.Organizational learning and inter-organizational knowledge transfer / A. Lynn Matthews -- 7.Managing channel conflict: insights from the current literature / Sourav Ray -- pt. III ANALYTICAL APPROACHES TO MULTICHANNEL RESEARCH -- 8.Modeling multichannel supply chain management with marketing mixes: a survey / Wenzhu Zhang -- 9.Information management and contract design under supplier encroachment / Guoming Lai -- pt. IV MODELING CHANNEL COORDINATION -- 10.Models of channel coordination / Yao Zhao -- 11.Interpretation of product differentiation in linear demand functions / Richard Staelin -- 12.Social preferences and distribution channels / Z. John Zhang -- pt. V CHANNEL RELATIONSHIPS -- 13.Relationship dynamics: understanding continuous and discontinuous relationship change / Robert W. Palmatier -- 14.Business buyers are people too: phenomenology and symbolic interaction in buyer relationships / Daniel J. Flint -- 15.Performance impact of distribution expansion: a review and research agenda / Farhad Sadeh -- pt. VI CONCEPTUAL APPROACHES TO CHANNEL DESIGN AND GOVERNANCE -- 16.A transaction cost approach to channel design with application to multichannels settings / Mrinal Ghosh -- 17.Trust-based hybrid governance in Geographical Indication supply chains / Pelin Bicen -- 18.Resale price maintenance after Leegin: marketing literatures for future research / Rachel E. Paul -- pt. VII CONCEPTUAL APPROACHES TO MULTICHANNEL RESEARCH -- 19.Design and management of multi-channel distribution in B2B environments / Jean Johnson -- 20.Franchising research in marketing: suggestions for future research / Kersi D. Antia -- 21.An empirical examination of the dark side of relationship marketing within a business-to-business context / Scott K. Weaven -- pt. VIII CONCEPTUALIZING DISTRIBUTION CHANNELS -- 22.Putting it all together: a conceptual framework for integrating distribution channels research / Charles A. Ingene -- 23.Conceptualizing a Comprehensive Theory of Distribution Channels / James R. Brown.
- Bibliography Note:
- Includes bibliographical references and index.
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