International entrepreneurship / Antonella Zucchella (Full Professor, Department of Economics and Management, University of Pavia, Italy), Birgit Hagen (Assistant Professor, Department of Economics and Management, University of Pavia, Italy), Manuel G. Serapio (Associate Professor of International Business and Entrepreneurship, Business School, University of Colorado, Denver, USA).
- Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.
- 1785365460 (paperback)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 25792871