Catalog
Bookmarks
0
Course Reserves
My Account
Advanced search
Search in
Keyword
Title
Author/Creator
Subject
Browse by LC Call Number
Browse by Author
Browse by Subject
search for
Search
Advanced search
Start Over
Share
Email
RIS file
Bookmark
Report an Issue
Dictionary of marketing communications [electronic resource] / Norman A. Govoni
Author:
Govoni, Norman A. P.
Published:
Thousand Oaks, Calif. ; London : SAGE, [2004]
Copyright Date:
©2004
Physical Description:
1 online resource (v, 249 pages)
Access Online
SAGE knowledge:
ezaccess.libraries.psu.edu
Availability
I Want It
I Want It
Finding items...
Summary:
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Subject(s):
Marketing
—
Dictionaries
Communication in marketing
—
Dictionaries
ISBN:
9781452229669 (ebook)
Audience Notes:
Specialized.
Bibliography Note:
Includes bibliographical references.
View MARC record
| catkey: 25809485