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Cases in marketing / edited by Hanne Hartvig-Larsen

Published
London : SAGE, 1997.
Physical Description
1 online resource (xi, 205 pages) : illustrations, maps
Additional Creators
Larsen, Hanne Hartvig, 1945-
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Series
Summary
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Subject(s)
ISBN
9781446280065 (ebook)
Audience Notes
Specialized.
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 25810870