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Postmodern consumer research [electronic resource] / Elizabeth C. Hirschman, Morris B. Holbrook

Author
Hirschman, Elizabeth Caldwell, 1949-
Published
London : SAGE, 1992.
Physical Description
1 online resource (146 pages)
Additional Creators
Holbrook, Morris B. and Consumers' Association
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Summary
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
Subject(s)
ISBN
9781483325941 (ebook)
Audience Notes
Specialized.
Note
Published in association with the Consumers' Association.
View MARC record | catkey: 25811752