Managing today's news media : audience first / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
- Author:
- Husni, Samir
- Published:
- Los Angeles : CQ Press, and imprint of SAGE Publications, Inc., [2016]
- Physical Description:
- 1 online resource (218 pages) : illustrations
- Additional Creators:
- Wenger, Debora Halpern
Price, Hank - Access Online:
- ezaccess.libraries.psu.edu
- Summary:
- The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ...
- Subject(s):
- ISBN:
- 9781483395449 (ebook)
- Bibliography Note:
- Includes bibliographical references (pages 203-210) and index.
View MARC record | catkey: 25813253