Sports public relations / Jacquie L'Etang
- L'Etang, Jacquie
- Thousand Oaks, CA : Sage Publications, 2013.
- First edition.
- Physical Description:
- 1 online resource (195 pages) : illustrations
- Machine generated contents note: 1.Introducing PR and Sport -- 2.Theories and Critiques of Sports PR -- 3.Corporate Communication in Organizational Contexts -- 4.Globalization, Culture and Sports PR -- 5.Sports Business and PR -- 6.Sports Spectacle, Mega Events and PR -- 7.Promoting Sport for Social Goals -- 8.PR for Minority and lifestyle Sports -- 9.Understanding PR and Sport in Society.
- "Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social ...
- 9781526435910 (ebook)
View MARC record | catkey: 25813298