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Passion branding : harnessing the power of emotion to build strong brands / Neill Duffy, with Jo Hooper

Author
Duffy, Neill
Published
Chichester, England ; Hoboken, NJ : Wiley, [2003]
Copyright Date
©2003
Physical Description
xiii, 249 pages : illustrations ; 24 cm
Additional Creators
Hooper, Jo.

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Contents
Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- Measurement - accountability and return on investment -- A changing landscape - some challenges to manage.
Subject(s)
ISBN
0470850523 (cloth : alk. paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 2594207