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The international handbook of market research techniques / edited by Robin J Birn
Uniform Title
Handbook of international market research techniques
Published
London : Kogan Page in association with MRS, 2002.
Edition
2nd ed.
Physical Description
xxvi, 594 pages : illustrations ; 24 cm
Additional Creators
Birn, Robin
and
Market Research Society
Full Text available online
Availability
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HF5415.2.H364 2002
HF5415.2.H284 2002
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Subject(s)
Marketing research
—
Methodology
ISBN
0749438657
Related Titles
Handbook of market research techniques
Note
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Bibliography Note
Includes bibliographical references and index.
View MARC record
| catkey: 2597439