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The Super Bowl of advertising : how the commercials won the game / by Bernice Kanner ; foreword by Ted Sann and Phil Dusenberry

Author
Kanner, Bernice
Published
Princeton, NJ : Bloomberg Press, 2004.
Edition
1st ed.
Physical Description
xvii, 215 pages : illustrations (chiefly color) ; 25 cm

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Subject(s)
ISBN
1576601315 (alk. paper)
Collection
Ronald A. Smith Sports History Book Collection.
Note
Includes index.
Source of Acquisition
Behrend copy: Purchased with funds from the Verna M. Lombard Library Endowment, 20034.
View MARC record | catkey: 2606548