Beyond the core : expand your market without abandoning your roots / Chris Zook
- Zook, Chris, 1951-
- Boston : Harvard Business School Press, 
- Copyright Date:
- Physical Description:
- xv, 214 pages : illustrations ; 24 cm
- The growth crisis : dangerous moves beyond the core -- Visualizing the ideal : the first principle of adjacency growth -- Evaluating adjacency moves : balancing desire with data -- Orchestrating adjacency moves : strengthening the core versus investing in adjacencies -- Executing adjacency moves : managing the key organizational issues that most influence success or failure -- Transforming through adjacency moves : redefining the core through adjacencies.
- 1578519519 (alk. paper)
- Bibliography Note:
- Includes bibliographical references (pages -205) and index.
View MARC record | catkey: 2620127