Actions for The future of competition : co-creating unique value with customers

Email RIS file
Bookmark
Report an Issue

The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy

Author
Prahalad, C. K.
Published
Boston, Mass. : Harvard Business School Pub., [2004]
Copyright Date
©2004
Physical Description
xiii, 256 pages : illustrations ; 24 cm
Additional Creators
Ramaswamy, Venkatram

Availability

Browse Nearby on Shelf
I Want It
I Want It

Finding items...

Contents
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
Subject(s)
ISBN
1578519535 (alk. paper)
9781578519538 (alk. paper)
Bibliography Note
Includes bibliographical references (pages 239-250) and index.
View MARC record | catkey: 2629553