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Chromatic modernity : color, cinema, and media of the 1920s / Sarah Street and Joshua Yumibe

Author
Street, Sarah
Published
New York : Columbia University Press, [2019]
Physical Description
xvii, 347 pages, 32 unnumbered pages of plates ; 24 cm.
Additional Creators
Yumibe, Joshua

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Contents
Color standards and the industrial field of film -- Advertising, fashion, and color -- Synthetic dreams: expanded spaces of cinema -- Modernist color in the art and avant-garde of the 1920s -- Chromatic hybridity -- Color and the coming of sound.
Summary
"In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms, and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements, and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical, and educational significance. Drawing on archives in the history of film, popular culture, and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avant-garde film, and how the rise of sound in cinema changed the use of color in film. Ultimately, the authors argue that this expansion of color across the international media environment demonstrates the extent to which it was forging new ways of looking at and experiencing the modern world"--
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ISBN
9780231179836 paperback alkaline paper
0231179839 paperback alkaline paper
9780231179829 hardcover alkaline paper
0231179820 hardcover alkaline paper
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 26480509