Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A & M University

Author: Barringer, Bruce R.
Published: New York, NY : Pearson, [2019]
Copyright Date: ©2019
Edition: Sixth edition.
Physical Description: xxv, 591 pages : color illustrations ; 29 cm
Additional Creators: Ireland, R. Duane

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Contents

Decision to become an entrepreneur -- Developing successful business ideas -- Moving from an idea to an entrepreneurial firm -- Managing and growing an entrepreneurial firm.

Summary

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Subject(s)

ISBN

0134729536 (hardback)
9780134729534 (hardback)

Bibliography Note

Includes bibliographical references and indexes.

Endowment Note

Florence E. Bridgewater Collections Endowment for the Engineering Library

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