The rise of consumer capitalism in America, 1880-1930 / Cesare Silla
- Author
- Silla, Cesare
- Uniform Title
- Marketing e desiderio. English
- Published
- Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
- Physical Description
- xii, 240 pages ; 24 cm.
- Series
- Contents
- Introduction: revisiting the genealogy of consumer capitalism through liminality -- On the threshold of a new era : making way for modernity -- A new economic life -- Souls in transition -- Making the consumer city : the theatricalization of urban life -- The chicago world's fair of 1893 and the urban ideal -- The city as spectacle -- The presentation of self in urban daily life -- The genesis of the consumer : "image-making" and the production of desire -- The personality of business -- The new basis of civilization -- Subjects of desire -- Marketing professionalism: the engine of consumer capitalism and its lasting effect -- Marketing plan and consumer research -- Relationship marketing and the experience economy -- Planned obsolescence and the consumption engineer -- Concluding remarks -- Bibliography -- Index.
- Subject(s)
- Genre(s)
- ISBN
- 9781138225466 hardcover
1138225460 hardcover - Bibliography Note
- Includes bibliographical references and index.
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