Prologue, 1916 : the first world's salesmanship congress -- Introduction : the science of selling -- Hawkers and walkers : the independent peddler -- Selling Ulysses S. Grant : the art of the canvasser -- Forging a national marketplace : the traveling salesman -- Fifty-seven varieties : sales managers and branded goods -- The pyramid plan : John H. Patterson and the pursuit of efficiency -- Salesology : psychologists, economists, and other sales experts -- Instincts and emotions : Walter Dill Scott and the Bureau of Salesmanship Research -- A car for her : selling consumer goods in the 1920s -- Selling salesmanship : public relations and the Great Depression -- Beyond Willy Loman : American salesmanship today.
