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Being frank about search engine rank [electronic resource].
[Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, 
United States. Federal Trade Commission. Office of Consumer and Business Education
I Want It
FTC consumer alert
Restrictions on Access:
Free-to-read Unrestricted online access
Registration with search engines
Title from title screen (viewed on Apr. 8, 2003).
System requirements: Adobe Acrobat Reader.
Mode of access: Internet from the FTC web site. Address as of 4/8/03: http://www.ftc.gov/bcp/conline/pubs/alerts/searcha lrt.pdf; current access is available via PURL.
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