Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
- Corporate Author:
- United States. General Accounting Office
- Additional Titles:
- Military recruiting : Department of Defense needs to establish objectives and measures to better evaluate advertising's effectiveness and DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
- Published:
- [Washington, D.C.] : U.S. General Accounting Office, [2003]
- Additional Creators:
- United States. Department of Defense
Access Online
- Restrictions on Access:
- Free-to-read Unrestricted online access
- Report Numbers:
- GA 1.13:GAO-03-1005
GAO-03-1005 - Subject(s):
- Note:
- Title from title screen (viewed on Nov. 13, 2003).
"September 2003."
Paper version available from: General Accounting Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548.
"GAO-03-1005." - Bibliography Note:
- Includes bibliographical references.
- Technical Details:
- Mode of access: Internet from GAO web site. Address as of 11/13/03: http://www.gao.gov/new.items/d031005.pdf; current access available via PURL.
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