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Think like a UX researcher : how to observe users, influence design, and drive strategy / David Travis and Philip Hodgson

Author
Travis, David, 1960-
Published
Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, 2019.
Physical Description
1 online resource
Additional Creators
Hodgson, Philip, 1950-
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Contents
Setting the stage -- Planning user experience research -- Conducting user experience research -- Analyzing user experience research -- Persuading people to take action on the results of user experience research -- Building a career in user experience.
Summary
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team's UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Subject(s)
ISBN
9780429774010 (electronic bk.)
042977401X (electronic bk.)
9780429430787 (electronic bk.)
0429430787 (electronic bk.)
9780429774003 (electronic bk. : EPUB)
0429774001 (electronic bk. : EPUB)
9780429773990 (electronic bk. : Mobipocket)
0429773994 (electronic bk. : Mobipocket)
Biographical or Historical Sketch
David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on userexperience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everythingfrom banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.
Endowment Note
Hrinya Family Libraries Endowment for the School of Information Sciences and Technology
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