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Culture and positioning as determinant strategy : personality and the business organization / Tony Ellson
Author:
Ellson, Tony, 1953-
Additional Titles:
Personality and the business organization
Published:
Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2004.
Physical Description:
xiv, 270 pages : illustrations ; 23 cm
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Subject(s):
Marketing
—
Management
Corporate culture
Communication in marketing
Customer relations
Target marketing
Market segmentation
ISBN:
1403917515 (cloth)
Bibliography Note:
Includes bibliographical references (pages 245-263) and index.
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| catkey: 2717908