The voter's guide to election polls / Michael W. Traugott and Paul J. Lavrakas
- Traugott, Michael W.
- Lanham, MD : Rowman & Littlefield, 
- Copyright Date:
- 3rd ed.
- Physical Description:
- xvi, 195 pages ; 23 cm
- Additional Creators:
- Lavrakas, Paul J.
Full Text available online
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- What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls?
- 0742536114 (cloth : alk. paper)
0742536122 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 2718022