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The culting of brands : when customers become true believers / Douglas Atkin
Author
Atkin, Douglas
Published
New York : Portfolio, 2004.
Physical Description
xix, 230 pages ; 24 cm
Full Text available online
Availability
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Subject(s)
Branding (Marketing)
—
Management
Customer loyalty
Identity (Psychology)
ISBN
1591840279
Bibliography Note
Includes bibliographical references (pages 211-219) and index.
Source of Acquisition
UP-PAT copy: Purchased with funds from the Louis and Virginia Benzak Libraries Collections Endowment for Business; 20045.
Endowment Note
Louis and Virginia Benzak Libraries Collections Endowment for Business
View MARC record
| catkey: 2730895