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The $10 trillion prize [electronic resource] : captivating the newly affluent in China and India / Michael Silverstein ... [et al.].

Additional Titles
Ten trillion dollar prize
Published
Boston : Harvard Business Review Press, [2012]
Physical Description
xix, 314 p. ; 24 cm.
Additional Creators
Silverstein, Michael J.
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ISBN
9781422187050 (alk. paper)
Bibliography Note
Includes bibliographical references (p. 293) and index.
View MARC record | catkey: 27410348