Actions for Rethinking marketing [electronic resource] : towards critical marketing accountings

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Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

Published
London : Sage, 1999.
Physical Description
xii, 273 p. : ill. ; 24 cm.
Additional Creators
Brownlie, Douglas T.
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ISBN
0803974914 (pbk.)
0803974906
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 27419628