The art of the strategist : 10 essential principles for leading your company to victory / William A. Cohen
- Cohen, William A., 1937-
- New York : AMACOM, 
- Copyright Date:
- Physical Description:
- xiii, 239 pages : illustrations ; 24 cm
- 1: The roots of strategy -- For every leader, strategy is the key to success -- Determining the 10 essential principles of strategy -- 2: The 10 essential principles -- The fundamental principle : commit fully to a definite objective -- Seize the initiative and keep it -- Economize to mass your resources -- Use strategic positioning -- Do the unexpected -- Keep things simple -- Prepare multiple simultaneous alternatives -- Take the indirect route to your objective -- Practice timing and sequencing -- Exploit your success -- 3: Putting the strategic principles into action -- Strategy must be tailored to fit the environment -- Crisis strategy - What to do when things go wrong -- How to apply the principles of strategy -- The lessons are not only essential-- they're universal.
- Bibliography Note:
- Includes bibliographical references (pages 223-228) and index.
- Source of Acquisition:
- UP-PAT copy: Purchased with funds from the Paterno Libraries Endowment; 20045. and Berks copy: Purchased with funds from the Paterno Libraries Endowment; 20045.
View MARC record | catkey: 2773819