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Strategic planning for public relations / Ronald D. Smith
Author
Smith, Ronald D., 1948-2020
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Edition
2nd ed.
Physical Description
xvii, 382 pages : illustrations ; 24 cm
Full Text available online
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Subject(s)
Public relations
Strategic planning
ISBN
0805852395 (pbk. : alk. paper)
Bibliography Note
Includes bibliographical references (pages 352-360) and index.
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| catkey: 2775213