Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development / HR. Moskowitz, BE. Jacobs

Conference Author:: Product Testing with Consumers for Research Guidance (1988 : Baltimore, MD)
Physical Description:: 1 online resource (11 pages) : illustrations, figures, tables
Additional Creators:: Moskowitz, HR., Jacobs, BE., American Society for Testing and Materials, and ASTM International

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Summary:

This paper shows how product developers can use in-market products as landmarks for product development. The approach develops a matrix of products by attributes. These attributes comprise sensory, liking, and image dimensions. The investigator reduces the sensory attributes to a limited set of orthogonal variables by factor analysis and relates every attribute to a quadratic function of these factors. The set of equations constitutes a ¿̐ưcategory model.¿̐ư The investigator then optimizes the factors within explicit constraints (for example, the range of factors spanned by original products) and within implicit constraints (for example, that a sensory, liking, or image attribute should lie within a certain range). The combination of factors corresponding to the optimum yields a corresponding sensory profile via the category model. Finally, the matrix of products X attributes shows which products provide the requisite sensory levels uncovered by the optimization. These products constitute ¿̐ưsensory landmarks,¿̐ư on an attribute-by-attribute basis.

Dates of Publication and/or Sequential Designation:

Volume 1989, Issue 1035 (January 1989)

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ISBN:

9780803150911 (e-ISBN)
9780803112568
0803112564

Digital File Characteristics:

text file PDF

Bibliography Note:

Includes bibliographical references 11.

Other Forms:

Also available online via the World Wide Web. Tables of contents and abstracts freely available; full-text articles available by subscription.
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Also available in PDF edition.

Reproduction Note:

Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 1989. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

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Mode of access: World Wide Web.

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ASTM International PDF Purchase price USD25.

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