Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee

Author:: Kotler, Philip
Published:: Hoboken, N.J. : Wiley, [2005]
Copyright Date:: ©2005
Physical Description:: x, 307 pages : illustrations ; 24 cm
Additional Creators:: Lee, Nancy, 1932-

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Contents:

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

Subject(s):

ISBN:

0471476110 (cloth)

Note:

Published simultaneously in Canada.

Bibliography Note:

Includes bibliographical references (pages 277-295) and index.

Source of Acquisition:

UP-PAT copy: Purchased with funds from the Allen and Judith Weltmann Gift; 20045.
Delaware copy: Purchased with funds from the John D. Vairo Library Endowment; 20056.

Endowment Note:

John D. Vairo Libraries Endowment

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