Nonprofit fundraising 101 : a practical guide with easy to implement ideas & tips from industry experts / Darian Rodriguez Heyman with Laila Brenner

Author: Heyman, Darian Rodriguez, 1974-
Additional Titles: Nonprofit fundraising one hundred one and Nonprofit fundraising one hundred and one
Published: Hoboken, New Jersey : Wiley, [2016]
Copyright Date: ©2016
Physical Description: xxxi, 334 pages ; 23 cm

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Contents

Foreword: Discovering what it means to be a fundraiser / Lynne Twist -- Part 1: Planning for success and preparing your team. Creating a fundraising plan ; Hiring and training development staff ; Engaging your board ; Volunteer fundraising -- Part 2: Building your toolkit and tracking progress. Prospecting and donor research ; Donor databases and CRM ; Measuring impact : data, stories, and organizational dashboards -- Part 3: Individual donors. Grassroots fundraising : building your donor pyramid ; Major donors : building relationships, making the ask, and stewardship ; Direct mail : the ins and outs ; Year-end, annual appeals, and membership campaigns ; Event-based fundraising ; Runs, walks, and rides : community-based fundraising ; Fundraising across the generations : millennials, baby boomers, and more -- Part 4: Online fundraising. Maximizing website donations ; Fundraising with email ; Social media and crowdfunding for your cause ; Appendix: Practical tips for key social media platforms ; Mobile fundraising -- Part 5: Foundations. Research, getting in the door, and securing an invitation to apply ; Government grants ; Writing a winning LOI and proposal ; Tracking progress and reporting back. -- Part 6: Corporate support. Sponsorships ; Cause marketing partnerships ; In-kind fundraising and media sponsorship -- Part 7: Unlocking social enterprise. Earned income strategies -- Afterword: Finding your path.

Summary

"Nonprofit Fundraising 101 is a practical guide for nonprofit professionals and decision makers that helps them take their cause mobile. Building on the success of the author's previous title, Nonprofit Management 101, Nonprofit Fundraising 101 takes readers deep into the specific applications of mobile technology -- one of the hottest topics for nonprofits. This this new book provides readers with practical tips and tools, as well as expert advice and insights from a variety of well-recognized industry experts, comprehensively addressing all areas a nonprofit can utilize mobile technology. It expertly addresses how to use mobile to build and retain audiences, manage and promote content, recruit and utilize volunteers, fundraise more efficiently and effectively, and monitor organizations' goals and key performance indicators, as well as offers specific mobile tools and applications that will meet each nonprofits needs. Readers of this book get a comprehensive look at a critical and emerging set of tools and practices, all designed to empower and enable them to use mobile technology to run their nonprofits more effectively and efficiently. Also features a toolkit of resources, best practices, and practical tips to establish and maintain a robust mobile presence for their nonprofit. Nonprofit Fundraising 101 addresses the entire spectrum of mobile technology use for nonprofits, including information on topics ranging from organizational effectiveness, audience building and communications strategies, volunteer recruitment and management, as well as an overall guide to existing tools and applications"--

Subject(s)

ISBN

9781119100461 (paperback)
1119100461 (paperback)

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 28033860