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International Consumer Product Testing Across Cultures and Countries : China / Zi. Yang, Shannon Lu, Gregg A. Nicoll

Author
Yang, Zi
Physical Description
1 online resource (8 pages) : illustrations, figures, tables
Additional Creators
Lu, Shannon, Nicoll, Gregg A., American Society for Testing and Materials, and ASTM International
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Summary
The Chinese economy has grown rapidly during the past two decades as a result of the open-door policy towards trade, investment, and intellectual exchange; this has brought China closer economically and culturally to the developed western world. Western culture and imported products have been gradually embraced to varying extents and in different ways. For example, the Chinese people have become more open to expressing their opinions-especially the younger generation. And consumption of consumer goods, including imported products, has dramatically increased during the past 5-10 years; the choice and type of products are increasing daily. Consequently, Chinese consumers have developed many similarities to other countries with regard to the type of product benefits desired. However, the uniqueness of the Chinese culture, the diversity of the people, influences of local traditions and history, economic regional differences, etc., still have a substantial influence on consumer desires and needs. Equally, this uniqueness also influences how consumer research is done within China.
Dates of Publication and/or Sequential Designation
Volume 2007, Issue 55 (May 2007)
Subject(s)
ISBN
9780803156906 (e-ISBN)
9780803142640
Digital File Characteristics
text file PDF
Note
"ASTM Stock Number: MNL11105M".
Bibliography Note
Includes bibliographical references 8.
Other Forms
Also available online via the World Wide Web. Tables of contents and abstracts freely available; full-text articles available by subscription.
Full text article also available for purchase.
Also available in PDF edition.
Reproduction Note
Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2007. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
Technical Details
Mode of access: World Wide Web.
Source of Acquisition
ASTM International PDF Purchase price USD25.
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