Principles of sales and marketing [videorecording] : the power of ethical selling / a production of Volvo North America Corporation and Master Communications Group ; produced by Dick Heil ; written by David J. Kornhaber

Additional Titles: Power of ethical selling
Published: Princeton, NJ : Films for the Humanities & Sciences, [2004]
Copyright Date: ©2004
Physical Description: 8 videodiscs (204 min.) : sound, color ; 4 3/4 in.
Additional Creators: Volvo North America Corp, Master Communications Group, and Films for the Humanities (Firm)

Availability

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Contents

[1]. Selling to yourself (28 min.) -- [2]. In search of quality (28 min.) -- [3]. Tailor the sale (24 min.) -- [4]. The power of honesty (25 min.) -- [5]. Find your niche (23 min.) -- [6]. Keep it simple (23 min.) -- [7]. Selling beyond the wallet (24 min.) -- [8]. Winning follow-through (29 min.)

Summary

This series discusses the sales principles of Volvo president Bjorn Ahlstrohm. These principles include communication with emloyees, providing value to the customer, customizing responses, honesty, establishing a niche, and promising only what you can deliver.

Subject(s)

Related Titles

Selling to yourself
In search of quality
Tailor the sale
Power of honesty
Find your niche
Keep it simple
Selling beyond the wallet
Winning follow-through

Note

Originally produced in 1991.
Volume number assigned by cataloger based on the sequence of the publisher number.

Creation/Production Credits Note

Photographers, Tom Hommeyer, Rick Armstrong ; editors, Bradley Keely, Jolene Satre, Tim Scott.

Technical Details

DVD ; all area code.

Source of Acquisition

Mont Alto copy: Purchased with funds from the Paterno Libraries Endowment; 20078.

View MARC record | catkey: 2807610