International marketing / Klaus Backhaus, Joachim Büschken, Markus Voeth ; translated by Brian Bloch

Author: Backhaus, Klaus
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
Physical Description: xiv, 466 pages : illustrations ; 24 cm
Additional Creators: Büschken, Joachim, 1964- and Voeth, Markus, 1968-