Trillion-dollar mom$ : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman
- Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
- 1419504576 (hardcover)
- Bibliography Note:
- Includes bibliographical references and index.
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