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The marketing matrix [electronic resource] : how the corporation gets its power and how we can reclaim it / Gerard Hastings

Author
Hastings, Gerard
Published
New York, NY : Routledge, 2012.
Physical Description
xviii, 203 p. : ill. ; 24 cm.
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Contents
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
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ISBN
9780415678612 (hardback)
9780415678629 (pbk.)
9780203099551 (ebook)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 28334812