Media management and economics research in a transmedia environment [electronic resource] : papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran
- Published
- New York, NY : Routledge, Taylor & Francis Group, 2013.
- Physical Description
- xv, 278 pages : illustrations ; 24 cm.
- Additional Creators
- Albarran, Alan B. and Broadcast Education Association (U.S.)
Access Online
- Series
- Restrictions on Access
- License restrictions may limit access.
- Contents
- Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
- Subject(s)
- Genre(s)
- ISBN
- 9780415818155 (hardback)
9780203538326 (ebook) - Note
- "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
- Bibliography Note
- Includes bibliographical references and index.
View MARC record | catkey: 28334928