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Cases in hospitality and tourism management / edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot

Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, [2006]
Copyright Date
©2006
Physical Description
ix, 117 pages : illustrations ; 24 cm
Additional Creators
O'Halloran, Robert M., Jarvis, Ken, and Allen-Chabot, Amy

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Contents
Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
Subject(s)
ISBN
0131700758 (pbk.)
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 2849903