Foreword / by Marshall Goldsmith -- Acknowledgments -- Introduction: The in great company advantage -- Maximizing the EC equation -- The emotionally connected leader -- Systemic collaboration -- Positive future -- Alignment of values -- Respect -- Killer achievement -- Conclusion: 5 things to do right now -- Appendix A. Leader's self-assessment: do I lead in great company? -- Appendix B. Sample employee pulse survey: are your associates in great company? -- Appendix C. The In Great Company best practices playbook -- Appendix D. Research methodology.