Lesikar's business communication : connecting in a digital world / Kathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire

Author:: Rentz, Kathryn
Additional Titles:: Business communication
Published:: New York, NY : McGraw-Hill/Irwin, [2014]
Edition:: Thirteenth edition.
Physical Description:: xxxix, 679 pages : illustrations ; 29 cm
Additional Creators:: Lentz, Paula

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Contents:

Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.

Summary:

This text provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. The book provides realistic examples that are both consumer-and business-oriented.

Subject(s):

ISBN:

9780073403212 (alk. paper)
0073403210 (alk. paper)
1259060802
9781259060809

Bibliography Note:

Includes bibliographical references and index.

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