Data-driven business models / Alan Weber
- Weber, Alan
- Mason, Ohio : Thomson, 
- Copyright Date:
- Physical Description:
- 277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.)
Full Text available online
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- Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.
- Includes index.
- Source of Acquisition:
- Berks copy: Purchased with funds from the Paterno Libraries Endowment; 20067.
- Action Note:
- committed to retain 20170930 20430101 HathiTrust https://www.hathitrust.org/shared_print_program
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