Data-driven business models / Alan Weber

Author:: Weber, Alan
Published:: Mason, Ohio : Thomson, [2005]
Copyright Date:: ©2005
Physical Description:: 277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.)

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Contents:

Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.

Subject(s):

ISBN:

0324222335

Note:

Includes index.

Source of Acquisition:

Berks copy: Purchased with funds from the Paterno Libraries Endowment; 20067.

Action Note:

committed to retain 20170930 20430101 HathiTrust https://www.hathitrust.org/shared_print_program

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