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Advertising and promotion : communicating brands / Chris Hackley
Author
Hackley, Christopher E.
Published
London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
Physical Description
264 pages : color illustrations ; 25 cm
Full Text available online
Availability
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Subject(s)
Advertising
Advertising
—
Social aspects
Sales promotion
Advertising
—
Brand name products
ISBN
0761941533
0761941541 (pbk.)
Bibliography Note
Includes bibliographical references (pages [239]-246) and index.
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| catkey: 2891371