Essentials of advertising strategy [electronic resource] / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison

Author:: Schultz, Don E.
Published:: Lincolnwood, Ill. : NTC Business Books, [1996]
Copyright Date:: ©1996
Edition:: 3rd ed.
Physical Description:: ix, 155 pages : illustrations ; 27 cm
Additional Creators:: Tannenbaum, Stanley I., Allison, Anne, and NetLibrary, Inc

Access Online

Bibliographic record display: ezaccess.libraries.psu.edu , Click here to access this electronic book provided through the Access Pennsylvania Database project.

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Subject(s):

Advertising

ISBN:

0585124205 (electronic bk.)

Note:

Includes index.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.

Reproduction Note:

Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.

Funding Information:

This netLibrary electronic book is provided through the Access Pennsylvania Database project, a statewide library union catalog funded by the Pennsylvania Legislature and administered by the Pennsylvania Department of Education, Office of Commonwealth Libraries, Bureau of Library Development.

View MARC record | catkey: 2892487