Successful telemarketing [electronic resource] / Bob Stone, John Wyman
- Stone, Bob, 1918-2007
- Lincolnwood, Ill., USA : NTC Business Books, 
- Copyright Date:
- 2nd ed.
- Physical Description:
- ix, 214 pages : illustrations ; 25 cm
- Additional Creators:
- Wyman, John and NetLibrary, Inc
- The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT & T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision.
- 0585124337 (electronic bk.)
- Includes index. and AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
- Reproduction Note:
- Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.
- Funding Information:
- This netLibrary electronic book is provided through the Access Pennsylvania Database project, a statewide library union catalog funded by the Pennsylvania Legislature and administered by the Pennsylvania Department of Education, Office of Commonwealth Libraries, Bureau of Library Development.
View MARC record | catkey: 2892497