Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America / Hahrie Han, Elizabeth McKenna, and Jeremy Bird
- Machine generated contents note: 1.Obama for America: Stronger People and Stronger Communities -- pt. ONE THE HISTORICAL ROOTS OF THE OBAMA FIELD OPERATION -- 2.The Way Things Were -- 3.Discovery and Diffusion -- pt. TWO THE NUTS AND BOLTS OF THE OBAMA GROUND GAME -- 4.Building Depth by Investing in Relationships -- 5.Creating a Structure to Share Responsibility: Neighborhood Teams -- 6.Using Metrics to Get to Scale -- pt. THREE OBAMA FOR AMERICA'S LEGACY -- 7.Reflection.
- Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it.
- 9780199394630 (ebook)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 28939123