Technology strategies for the hospitality industry / Peter D. Nyheim, Duy Tan University ; with Ashley Akright, Brian Cliette, Melissa Navarro, Bao Nguyen Le, Jessica Testa

Author:: Nyheim, Peter D.
Published:: NY, NY : Pearson, [2019]
Edition:: Third edition.
Physical Description:: xxi, 193 pages ; 28 cm

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Contents:

Introduction and competitive advantage -- Computing basics and networks -- E-commerce and digital marketing in practice -- Restaurant management systems -- Hotel and resort technology -- Technology in meetings and events -- Maximizin revenues through global distribution -- Databases -- Information to knowledge -- Virtual reality and augmented reality applications for the tourism and hospitality industry -- Strategic hospitality technology investment.

Summary:

"A practical guide to enhancing hospitality with technologyTechnology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order -- interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies." -- Provided by publisher.

Subject(s):

ISBN:

9780134484495 paperback
0134484495 paperback

Bibliography Note:

Includes bibliographical references and index.

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