Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson

Author:: Gummesson, Evert, 1936-
Published:: Oxford ; Boston : Butterworth-Heinemann, 2002.
Edition:: 2nd ed.
Physical Description:: xiii, 350 pages : illustrations
Additional Creators:: NetLibrary, Inc

Access Online

Bibliographic record display: ezaccess.libraries.psu.edu , Click here to access this electronic book provided through the Access Pennsylvania Database project.

Availability

Finding items...

Subject(s):

Relationship marketing

ISBN:

0585458081 (electronic bk.)

Note:

AVAILABLE ONLINE TO AUTHORIZED PSU USERS.

Bibliography Note:

Includes bibliographical references (pages [317]-337) and index.

Reproduction Note:

Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

Funding Information:

This netLibrary electronic book is provided through the Access Pennsylvania Database project, a statewide library union catalog funded by the Pennsylvania Legislature and administered by the Pennsylvania Department of Education, Office of Commonwealth Libraries, Bureau of Library Development.

View MARC record | catkey: 2897824