Researching marketing decisions : the Indian context / edited by Ritu Mehta

Published: Abingdon, Oxon ; New York, NY : Routledge, 2019.
Copyright Date: ©2019
Physical Description: xviii, 215 pages : illustrations (black and white) ; 23 cm.
Additional Creators: Mehta, Ritu

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9781138061927 hardcover alkaline paper
1138061921 hardcover alkaline paper

Bibliography Note

Includes bibliographical references.

View MARC record | catkey: 29249288

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