Creating and Marketing New Products and Services [electronic resource] / Garcia, Rosanna
- Author:
- Garcia, Rosanna
- Published:
- Auerbach Publications, 2014.
- Edition:
- 1st edition
- Physical Description:
- 1 online resource (438 pages)
- Additional Creators:
- Safari Books Online (Firm)
- Access Online:
- go.oreilly.com
- Summary:
- It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services
- ISBN:
- 9781482203615
9781482203608
148220360X
0429171196
9780429171192 - Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2014.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © Auerbach Publications 2014 2014
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
View MARC record | catkey: 29277985