- It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services
- Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2014.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © Auerbach Publications 2014 2014
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
View MARC record | catkey: 29277985