Landing Page Optimization For Dummies® [electronic resource] / Harwood, Martin
- Author:
- Harwood, Martin
- Published:
- For Dummies, 2009.
- Edition:
- 1st edition
- Physical Description:
- 1 online resource (408 pages)
- Additional Creators:
- Harwood, Michael
Safari Books Online (Firm) - Access Online:
- go.oreilly.com
- Summary:
- Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.
- ISBN:
- 9780470502112
0470502118 - Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2009.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © For Dummies 2009
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
View MARC record | catkey: 29290871