The Complete Idiot's Guide to Branding Yourself [electronic resource] / Paprocki, Ray
- Author:
- Paprocki, Ray
- Published:
- Alpha, 2009.
- Edition:
- 1st edition
- Physical Description:
- 1 online resource (272 pages)
- Additional Creators:
- Paprocki, Sherry
Safari Books Online (Firm) - Access Online:
- go.oreilly.com
- Summary:
- A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand
- ISBN:
- 9781101032800
9781592578962
9781101030646 - Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2009.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © Alpha 2009 2009
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
View MARC record | catkey: 29309317