- A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand
- Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2009.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © Alpha 2009 2009
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
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