The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly [electronic resource] / Scott, David
- Scott, David
- Wiley, 2007.
- 1st edition
- Physical Description:
- 1 online resource (304 pages)
- Additional Creators:
- Safari Books Online (Firm)
- For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
- 9780470113455 and 0470113456
- Digital File Characteristics:
- text file
- Reproduction Note:
- Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2007.
- Technical Details:
- Mode of access: World Wide Web.
- Copyright Note:
- Copyright © Wiley 2007
- Issuing Body:
- Made available through: Safari, an O'Reilly Media Company.
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